July| Vol. 22 No. 8.02 | Christian's Chronicles © 2015 – All rights reserved.
Recently, I posted an entry of an online exchange I’d had with a friend, which I described as worthy of filing under a fictitious “Favorite Online Rants” category. There is a new entry in that field, likely to be the undisputed champion for the foreseeable future. However, I cannot lay claim to the creation of this gem.
Lauded by observers as the poster child of internet meltdowns and a case study in everything to avoid in online brand management, the owners of Amy’s Baking Company Bakery Boutique & Bistro (abbreviated here as “ABC”) took to Facebook to respond to criticism leveled at them following the airing of a “Kitchen Nightmares” episode that presented the aforementioned eatery and its owners in a less-than-favorable light, with the additional dubious distinction of being the only establishment on which celebrity chef host Gordon Ramsey walked out. After the obscenity and threat laden rants had gone viral with hordes of new commentators eager to jump on the bandwagon offering their 2 cents – much to the apparent chagrin of owners Sammy and Amy – ABC again took to the web in an attempt at damage control.
This time, their Facebook page announced that “obviously” their “Facebook, YELP, Twitter, and website” had been hacked. The prior rants, which had included challenges to reviewers to face Sammy man-to-man, as well as promises of legal action (with one “arguably” planted comment indicating police had actually contacted one of the negative reviewers) were deleted. However, by this time numerous other sites had preserved the astonishing threads for posterity. Here is one, and another, if you care to read what commentators suspect is bound to give rise to at least one upcoming skit on Saturday Night Live.
Whether or not one accepts the credibility of an apparently convicted felon (formerly Amanda Bossingham) and her husband’s claim that one, two, three, or all four of ABC’s online accounts were hacked, some lessons to be learned from this fiasco:
UPDATE: I shared the above image on ABC’s Facebook. Regardless of whether or not all the negative attention that has been heaped upon them was invited or is otherwise deserved, I sort of feel sorry for them. It may be too late this time, but the image of the Facebook bouncer should help prevent future calamity.
UPDATE 2: From ABC’s Facebook: “Amy’s Baking Company will host a Grand Re-Opening on Tuesday night, May 21, following unflattering portrayals on national television. Customers will be able to decide who is correct: a famous celebrity chef or the marketplace that has supported the small, locally-owned business for six years. When re-opened, a portion of proceeds will benefit a charity organized to bring awareness to cyber bullying.” Read more by visiting their page, if you like. I’m considering attending. It might be a fun trip. Also, supporting a charity against cyber-bullying might be worthwhile; I’ll have to find out more about that.
UPDATE 3: In what may be the final nail in the coffin of Amy’s Baking Company, and the start of a new genre of satire, an epic video was created by someone with a bit of creativity and time on their hands. Oh, and it appears that ABC’s Facebook page has been taken down. Anyway, this may cause seizures induced by laughter, but enjoy:
What does a retired MMA fighter do? Well, this one chronicles his adventures in a humble online platform called Christian’s Chronicles™. He is currently a practicing attorney, a former philosophy professor, IT professional, artist, international person of intrigue and the Original F-List Celebrity™.